New art piece: If I Am Not For Myself, Who Will Be For Me? (2015 Edition)

I’m pleased to report that my Etsy shop, Schultz Yakovetz Judaica, is doing well. Not “quit my day job” well or anything, but I’ve literally sold more art in the last six months than I had in all the previous years—total—of selling via my website. (For that matter, it seems to have raised the profile of my own site, since a few of those recent sales came directly through my site rather than the Etsy shop. And even that was a statistically significant uptick.)

ifiam_originalMost recently, I happened to see a few orders in a row for one of my earliest pieces, a setting of Rabbi Hillel’s famous aphorism in Pirkei Avot:

If I am not for myself, who will be for me?
But when I am only for myself, what am I?
And if not now, when?
(Pirkei Avot 1:14)

Fun fact: I first created this piece in a handmade version as a gift for my dad back in 1994. The typeset version was designed some years afterward, but no later than 2001.

In other words, it’s gotten a little dated… especially as typographic decorative art has really come into fashion over the last few years (everywhere from Etsy to CB2 to Target) with a more contemporary aesthetic.

Looking at it with fresh eyes, I decided that it was really time for an update. So I created a new version.

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While I was at it, I posted a downloadable version so that buyers can print their own copy (at any desired size) locally, rather than have me ship them an unframed print. One download includes PDFs of all three pieces.

Carpe diem!

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How I make art, Part 1: Resources for Hebrew text

This week, I’ve been working on a new Judaica art piece, which I look forward to releasing next week! But before I get there, I wanted to talk about my process for making art out of text in Hebrew and English.

It starts where everything starts — with an idea. Some words catch my eye and fire my imagination. Most often, it’s either a Biblical text or a passage from the siddur, the Jewish prayerbook. (Frequently, it’s both, as Biblical quotations make up a significant portion of the wording of our formal prayers.) Occasionally, it’s a quote from the Talmud, about which more below.

But how do I get going from there? First, I go to the Internet!

… Why not start on my own bookshelf? I own numerous Bibles in both Hebrew and English (one of my favorite translations, incidentally, is Everett Fox‘s Five Books of Moses, a.k.a. the Schocken Bible). But here’s Confession #1: I’m not so strong on chapter and verse. So I start by doing a Google search for the English phrasing, in order to locate the verse I’m thinking of.

From there, I look up the Hebrew. Mechon Mamre maintains an excellent complete Hebrew-English online Bible, featuring the well-reputed standard English translation by the Jewish Publication Society (JPS). I will usually go here to copy and paste entire passages. Note, though, that they provide “pointed” text, with the nekudot: vowel marks and other punctuation that are positioned around the actual letters (or, in the words of psycholinguist Dorit Ravid, “diacritics ancillary to consonantal graphemes”).* This notation is essential for study purposes, but I generally go on to strip out the nikkud, because I prefer to use just the un-pointed letters in my artwork.

* However, the Ancillary Diacritics is totally my new band name.

My next stop is, perhaps surprisingly, a Christian Bible site, one called Blue Letter Bible. While I tend to steer clear of Christian-sponsored sites, this one offers a spectacular feature that I haven’t found elsewhere: a word-by-word breakdown of the original Hebrew, as well as the Greek from the Septuagint, for every single verse of the Old Testament.

[Blue Letter Bible tools screenshot]

The language tools at Blue Letter Bible. Careful observers will pick up a clue as to the forthcoming new art piece.

My own Hebrew skills are normally sufficient to match up the corresponding words from an English translation; in fact, this is an important element in my artwork, where I frequently color-code specific words or phrases to create explicit visual connections between the texts. But sometimes I feel like the English in front of me doesn’t quite capture the nuance I’m getting from the Hebrew. When I want to refine the translation I’m including in the piece, it can be amazingly helpful to see a range of English translations side-by-side, or to click through to the Strong’s Concordance entry to see how the same word has been interpreted in different contexts. Plus, they provide a box to toggle the “vowel points” (the aforementioned nekudot) on or off, so I can copy a whole verse with just the unpointed letters. Priceless.

Now, what if I am researching a Talmud quotation? Certain sections are easy to find in translation, like the tractate of Avot, better known as Pirkei Avot, or in English as “The Ethics of the Fathers”, which is reproduced in its entirety in most traditional prayerbooks. Often, however, I will see delightful quotes attributed solely to “The Talmud”… which may be technically accurate, but not very helpful! Google is my friend here again. Sometimes it turns out that quotes attributed to “The Talmud” (such as this one, identified here) actually come from Midrash Rabbah, which is a fantastic (and often fantastical) body of interpretive commentaries, but not part of the Talmud.

Once I can get a specific citation, I can look up the Hebrew in Mechon Mamre’s online Talmud Bavli (the “Babylonian” Talmud that is the version commonly studied). Some chapters are available in English at Halakhah.com, at Sacred Texts, and at the Jewish Virtual Library. If I’m looking for Midrash Rabbah, there’s a complete online Hebrew edition at Tsel Harim.

For Hebrew text from the prayerbook, I am more likely to turn to my actual bookshelf. However, there are several useful Web resources, such as the Online Siddur, the Open Siddur Project, and the Free Siddur Project.

There are many more great collections of links and scholarly resources at sites like the following:

One last technical note: I create my artwork in Adobe InDesign. Now, if I copy a line of Hebrew text from a web page, it is almost certainly in Unicode, which the browser knows to render right-to-left… but InDesign pastes in the character sequence from left to right. Because here’s Confession #2: I don’t actually use it to handle Hebrew properly. Now that I’ve upgraded to Creative Suite 6, its World-Ready Composer gives some built-in support for right-to-left sequencing at either the paragraph or character level… but the way it behaves still isn’t very intuitive for me, and I get frustrated after just a few minutes. It’s actually easier for me to cheat with an intermediate step: reversing the string in order to make it come out correctly. On a few old projects, I did this by hand (!), but these days I turn once again to the magic of the Internet, where there are handy web-based utilities for this purpose.

  • Reverse a String Online was my longtime quick-and-dirty favorite for single lines.
  • Text Mechanic’s “Reverse Text Generator” offers an additional option called “Flip Text”, which reverses each line (or technically paragraph), but keeps the lines themselves in the correct top-to-bottom sequence — just what I need for longer sections.

Once I’ve got all my text in place, in Hebrew and English, that’s my raw material. Only then can I start to play with it to create art. But that’s a totally separate process that I will try to address in another, less technical — and probably shorter! — post.

Shabbat shalom!