The best CMYK match for Cadmium Orange

Spoiler: There isn’t one. But read on to understand why.

Perfect for Halloween: a post about orange!

I had a request earlier in October 2018 from an Etsy customer in Brooklyn who wanted a custom print created of the phrase בשבילי נברא העולם (“The world was created for me“), with “for me” in orange “to match Moully’s ‘Orange Socks’.”

*Note: she didn’t ask me for ואנכי עפר ואפר but now I feel perhaps I should create this as a two-sided laminated pocket card. :-)

I wasn’t familiar with Moully, but Rav Google quickly brought me to Yitzchok Moully, the Pop Art Rabbi, and his popular little painting [Hasidim in] Orange Socks.

"Hasid in Orange Socks" by Yitzchok Moully.

“Hassid in Orange Socks” by Yitzchok Moully.

I saved down an image of the painting from his website, sampled the orange color directly from it, designed a layout of the text, and sent a proof to my customer. She approved it, so I output a color laser print and shipped it off to Brooklyn. Easy-peasy. Right?

On Tuesday, I got another message: She was unhappy. Why? Because the printed version was a “burnt orange” rather than the “true orange” she had approved onscreen.

While it hadn’t occurred to me ahead of time that this would be an issue, I should have known better. Bright orange (along with bright green) is notoriously difficult to produce in a CMYK 4-color system, such as commercial process printing—or a conventional laser printer.

In fact, industry leader Pantone developed an entirely new 6-color printing system called Hexachrome that addressed this problem by adding actual orange and green inks to the standard process palette of cyan, magenta, yellow and black. One year at the Bookbuilders of Boston book show, I saw a book on tree frogs printed in Hexachrome, and it was utterly stunning, so much so that it’s still fresh in my mind. You couldn’t invent a better use case to showcase the capabilities of Hexachrome (which, sadly, was discontinued in 2008, no doubt due to a dearth of scholarship on tree frogs).

But all this wasn’t helping my Brooklyn customer, who just wants a print that will match what she sees onscreen. It sounds like a simple request!

I was not at all sure how to overcome this discrepancy remotely, so the solution I offered was to work up a few variations with alternate shades and send her prints of all of them. As I got started, however, I thought: Why not go to the source? Maybe the artist has already dealt with this issue and could make a suggestion? So I returned to Rabbi Moully’s website and submitted a contact form inquiry, explaining my situation, and asking if he could recommend the best settings for a CMYK match.

Not 5 minutes later, my phone rang with an unknown New Jersey number, and it was Yitzchok Moully calling from his cell, stuck in traffic while driving the carpool. “I figured I might as well call!”

He let me know that the original painting used straight Cadmium Orange, which is pretty classic… and thoroughly unreproducible in 4-color process printing. However, there are several possible spot-to-process conversions cited as a “true orange”. So, starting with the first shade my customer had rejected, and lightening up from there, I ended up with 8 possibilities.

These are the 8 shades I sent her:

#1: RGB 230-75-9
This was my original offering, but when I printed it off, I could definitely see why the customer thought it was too red.

#2: RGB 253-84-5
This is a second shade I sampled from Moully’s JPEG image. It looks good onscreen, but still looks dark when printed in CMYK. (The CMYK conversion is done on the fly by the printer driver, so I don’t know the exact conversion values.)

#3: C0 M75 Y99 K0

#4: C0 M62 Y97 K0
This was the one I liked when printed, and what I’ve chosen to use going forward.

#5: C0 M43 Y81 K7

#6: C0 M51 Y100 K0
To my surprise, this was the one my client picked as her preferred match. It’s a shade that I had found published as an equivalent of Pantone 152 (although Pantone officially recommends C0 M61 Y100 K0, which has 20% more red [that is, magenta] in it).

#7: C0 M48 Y95 K0
A possible equivalent of Pantone 151.

#8: C0 M35 Y90 K0
A possible equivalent of Pantone 137. Obviously this is the most yellow (or rather, least magenta) of the selections.

Moral of the story: It all depends what you think a “true orange” really is! … And also on your screen vs. printer calibrations, but that’s a topic for another day.

Rosh Hashanah Apple Papercut

The Jewish holiday of Rosh Hashanah, the New Year, starts tonight at sundown. Happy 5778! And this month, despite being too busy to blog much of late, I did manage to create a new Rosh Hashanah card design.

I did a custom Etsy order earlier this year for a text design in a faux-papercut style, which got me interested in doing one for myself. Papercutting is a traditional Jewish art form, and this piece incorporates a traditional Rosh Hashanah blessing: “May it be Your will, our God and the God of our ancestors, that You renew for us a good and sweet year.” These words are recited over the apples and honey that are so emblematic of Rosh Hashanah.

For my personal sending, I ordered 4.25″x5.5″ double-sided flat cards from OvernightPrints. But I’ve also posted a 5×7 version (customizable) on my Zazzle shop:
Rosh Hashanah Apple Papercut Card

Shanah tovah u’metukah! A good and sweet year to all my readers.

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The Jewish Advocate interviews me

My writer friend Michael A. Burstein sometimes writes for The Jewish Advocate, which is the local Jewish community newspaper in Boston. He is also a regular attendee of Arisia, so he pitched an article to the Advocate regarding the Friday night davening and the new siddur, and he interviewed me for it.

Observant Jews ‘daven’ long, prosper at area sci-fi con

The article made the front page of this week’s paper (!), but like all their digital content, it’s behind a paywall. (Boston locals please note: If you’re not an Advocate subscriber, you can still pick up an individual copy at the Israel Book Shop in Brookline… if the snow emergency ever ends!) So rather than the article itself, I give you the (slightly edited) text of my interview answers instead.

Continue reading

Free Printable Friday Night Prayerbook (Condensed Edition)

This past weekend was the Arisia science fiction convention, which is put on each January by several hundred of my closest friends in Boston, MA. I attended almost every Arisia from 1999 to 2014 (after which I moved back to the Midwest). In 2006, since all my geeky shul friends were attending the convention anyway, I started organizing a Friday night Kabbalat Shabbat service at the convention hotel. Those of us who were on the synagogue board borrowed a large (and heavy!) crate of assorted prayerbooks from Temple Beth Shalom of Cambridge every year to make the service happen.

This service, I am happy to say, is still going on, organized by Terri Ash (of Geek Calligraphy) and her family. But for 2017, Terri wanted a pamphlet-style siddur containing only the prayers for Friday night, that could be stored from year to year just for Arisia. But we weren’t aware of any existing siddur that fit our needs, so, what do we do? Build our own (based on the extensive resources available at the groundbreaking OpenSiddur.org website). She asked “Who wants to help make this happen?” and of course I said “Here I am!”  Continue reading

Guest post on Books & Blintzes

I have a guest post up today on Rabbi Deborah Miller’s blog Books and Blintzes.

Guest Contributor – Erica Schultz Yakovetz, Calligrapher and Graphic Designer

(I’m pleased to note that I have the first-and-so-far-only post under the category “Visual Arts > Graphic Design“.)

Jewish artist friends: She’s looking for additional guest contributors. If you would like to share a little bit about your work, go get in touch.

Invitation design: Watercolor theme

Back in September 2015, one of my dearest friends back in Boston contacted me about doing invitations for her oldest daughter’s bat mitzvah in November of the following year, for Parashat Lech Lecha.

Maya is a budding artist, and the celebration was going to have an art theme. In March 2016 they sent me a draft of Maya’s design concept (shown right; click to enlarge). It’s always helpful to have a client with such a clear vision of what they’d like to achieve!  Continue reading

Purim is coming! Have some music!

Mishenichnas Adar, marbin b’simcha.
“When the month of Adar enters, we increase in joy.”
— Gemara (Taanit 29b)

Quick primer: Today is the first day of the Hebrew month of Adar. In fact, it’s the first day of the second month of Adar, since this year is a leap year — which, in the Jewish lunar calendar, means not just adding an extra day but a whole extra month (known in those years as Adar I).

The point is, it’s less than two weeks until the festival of Purim, when we celebrate the Persian Jews’ deliverance from persecution in the fourth century BCE, as detailed in the Book of Esther.

So I wanted to share some little-known Purim music collections… the perfect soundtrack for your hamantashen baking.

First, The Ramaz School in NYC (where I was the webmaster from 2011-2014) produced an album of Purim songs in 2012, featuring both students and faculty. The whole collection can be played or downloaded for free at web.ramaz.org/purim/index.html. Brush up on standards like Mishenichnas Adar and Shoshanat Yaakov, and enjoy some new and original compositions. Yasher koach to Ramaz for being leaders in Jewish education and music education, as well as service to the greater community.

ramaz-purim_photo-bar_1000px

Second, I would be remiss not to point out the two Purim-themed operas by David Bass, The Coronation of Esther (2001) and its sequel Springtime for Haman (2004). The North Cambridge [MA] Family Opera Company hosts recordings of both operas:

Chodesh tov and shabbat shalom!

Chanukah song sheet (free downloadable)

Chanukah_FBbanner
In honor of Chanukah starting tonight, I wanted to share the link to my free downloadable Chanukah song sheet (available on the “Ritual Materials” page of my Judaica site).

Everyone loves to sing at Chanukah parties (don’t they??), but no one can remember the words to anything more than one verse of Ma’oz Tzur. Now you can! This version, produced in 2011, includes all the Chanukah candle-lighting blessings (with transliterated Hebrew) PLUS the lyrics to 12 favorite Chanukah tunes, all on one easily-photocopied 8.5×11″ sheet (double-sided).

… Oh, and lest I forget, there’s also my ever-expanding Chanukah YouTube playlist.

Chag sameach, all. Now excuse me while I go start peeling potatoes!

New art piece: If I Am Not For Myself, Who Will Be For Me? (2015 Edition)

I’m pleased to report that my Etsy shop, Schultz Yakovetz Judaica, is doing well. Not “quit my day job” well or anything, but I’ve literally sold more art in the last six months than I had in all the previous years—total—of selling via my website. (For that matter, it seems to have raised the profile of my own site, since a few of those recent sales came directly through my site rather than the Etsy shop. And even that was a statistically significant uptick.)

ifiam_originalMost recently, I happened to see a few orders in a row for one of my earliest pieces, a setting of Rabbi Hillel’s famous aphorism in Pirkei Avot:

If I am not for myself, who will be for me?
But when I am only for myself, what am I?
And if not now, when?
(Pirkei Avot 1:14)

Fun fact: I first created this piece in a handmade version as a gift for my dad back in 1994. The typeset version was designed some years afterward, but no later than 2001.

In other words, it’s gotten a little dated… especially as typographic decorative art has really come into fashion over the last few years (everywhere from Etsy to CB2 to Target) with a more contemporary aesthetic.

Looking at it with fresh eyes, I decided that it was really time for an update. So I created a new version.

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While I was at it, I posted a downloadable version so that buyers can print their own copy (at any desired size) locally, rather than have me ship them an unframed print. One download includes PDFs of all three pieces.

Carpe diem!

New for 2015: I’m in a book!

Last month, I received an email inquiry from a photographer named Susan Ressler, formerly of Indiana (she is Professor Emerita of Visual and Performing Arts at Purdue University) and now of New Mexico. elements

Susan was preparing to self-publish a book of her fine art photography from a recent trip to Israel, organized (as it happened) into sections based on the elements: Air, Fire, Water, and Earth. She had come across my 2007 piece Elements: The Holy Cities and wanted to include it in the introduction to her book, as a way of setting the stage!

Her completed book, Understanding Israel (subtitle: “Jaffa is More than Oranges”), is now live on a print-on-demand site called Blurb. It’s available in two trim sizes: 8×10 ($45.99) or the more luxurious 11×13 ($99.95), both in a dramatic landscape format. If you click on the title above, you can browse through the entire book. For the curious, my contribution is on page 10 :-) but the rest is well worth a look.

Below is the official Blurb “badge” for the book:

Understanding Israel (8x10
Understanding …
Jaffa is More than…
By Susan Rebecca Ressler
Photo book

 
(And also, since apparently this is my first post in the new year: Happy 2015!)