When I receive a request for a custom design piece, it is often a Bible verse or other Jewish text that would make a good addition to my overall portfolio. In those cases, I add a custom design charge of $20 to the regular art pricing, which entitles the client to choose their design direction and request a complimentary round of revisions (I usually throw in a second and even a third round for free). However, the alternate drafts along the way usually result in work that I can make available for general sale.
Back in July, I had a recent Etsy customer come back to me and say “Would you consider making something for Deuteronomy 16:20, ‘Justice, justice you shall pursue’?” Of course, that verse has been on my list of ideas for a long time, so I jumped at the opportunity to work something up.
For the first pass, I wanted to evoke the feel of a protest poster. I paired Flood, a brush font with a hand-drawn feel, with the Hebrew typeface Shuneet by Michael Cunliffe Thompson. The rainbow palette as well as the black and brown lettering for “justice” play up the theme of diversity.
I wanted to create the second version as a round layout, since my client wanted it to coordinate with a previous print. This setting uses the typefaces Minion (serif), Bilbo (script), and SBL Hebrew (from the Society for Biblical Literature) for a more traditional feel. Special thanks are due to the Open Siddur Project for connecting me with the Hebrew fonts.
It happens that this verse from Deuteronomy falls in Parshat Shoftim, which is tomorrow’s Torah portion. Today is also Rosh Chodesh Elul, the first of the month of introspection leading up to the High Holy Days, and the theme of justice/righteousness is strongly resonant at this season, especially the idea that the pursuit of justice is life-promoting.
Wishing you all a meaningful season of spiritual preparation. We have work to do, people.