New website project launch: Growing Minds

A good friend and colleague in the Boston area, Dr. Anya Dashevsky, is launching a private psychology practice, and I had the privilege of assisting her with her marketing materials.

She had already decided on a name for her new practice: Growing Minds. She made sure that the domain name growingmindspsych.com was currently available, so we moved forward with that. She specializes in assessment of children (starting as young as 18 months) through adolescents, so she had come up with a name that conveys both the objective (minds that are growing) and the process of assisting those minds to grow and develop.

My first task was to come up with a logo. I wanted to capture that same duality, so I used two contrasting typefaces:

  • a script face known as Banshee with a dynamic, organic feel, and
  • Book Antiqua (Microsoft’s knockoff of Palatino), which will also be suitable for general text use in her website and business materials.

For her branding colors, I chose green to represent optimal growth, and blue to connote a calming, supportive, and trustworthy presence for the presumably-anxious parents seeking her services. (Note that blue is a common choice among medical practices as well as financial institutions.) I provided a wide range of alternative concepts, but this jewel-toned scheme was the one my client was drawn to, so I knew we were on to something!

[Growing Minds]

The two-sided business card featuring the final logotype.

Next, we worked together to create a website for her practice that would provide substantive information as well as basic logistical details to inquiring new clients. We settled on a clean white background and a simple page template that would perform just as well for iPad visitors as for desktop browsers. All the text is in Book Antiqua to match her brand identity.

[GrowingMindsPsych.com]

The finished website frontpage. Look at that smile! Click to browse the full site.

This site build uses pure CSS, no JavaScript, to achieve both the dropdown main menu tabs and the click-to-expand bullet points on the front page. The menu code was adapted from this simple but effective version on CSSMenuMaker.com. The bullet point code was substantially adapted from this vertical accordion on sitepoint.net — they made use of CSS3’s built-in :target selector, and I had to change around the code to make it function under CSS2, but the basic structure remained the same.

The site is hosted on 1and1.com (Mr. Y’s recommended vendor for basic, economical web hosting). I had my client set up her own customer account, then went in myself to set up the domain name (growingmindspsych.com), post a placeholder page, and eventually transfer the files for the full site once the design and content were complete.

My client’s new practice officially opened this week in her Lexington, MA, office. Congratulations and best wishes for much success! (We’re still working on the coordinating brochure. I’ll post that as a follow-up when it’s completed.)

Big performance news: The Bliss Jockeys

Yesterday, I signed on as a backup vocalist with NYC rock band The Bliss Jockeys, fronted by the remarkable and charismatic Phil Robinson and backed by a gospel-choir-style ensemble of 7 female singers. “Part rock, part gospel & part jam band, The Bliss Jockeys feature a large, over-the-top sound and deliver an energizing and delirious experience every time!” Their debut album, The Birth of Bliss, is close to complete and will be forthcoming in 2013 from Roomful of Sky Records.

How it came about: Last weekend was my 20th (shhh) college reunion at Brandeis University. Phil, along with two of his ’98 classmates (having their 15th), were assigned totally at random as my suitemates in the reunion housing on campus. All of them turned out to be completely awesome and the best thing about my weekend. On Saturday night, after the class dinner, we all sat up until about 2am drinking bourbon and singing a cappella harmonies to the Indigo Girls and Cat Stevens and Simon & Garfunkel, and finally Phil turned to me and said “Hey! You are awesome and should join my band! I need a female vocalist! We rehearse on Monday nights!”

… Now it happened that, within just the past few weeks, I had started having the thought, “Hey, I would really like to look for an a cappella/vocal group to join again. I bet I could find one of those somewhere in NYC that would take me.” (As longtime acquaintances know, in Boston I was a member of Jewish a cappella group Honorable Menschen from 2003 to 2011, and only quit when I moved to NYC. So it was a huge part of my life for 8 years.)

Also, Monday is one of the few nights in the week I had totally free.

While this obviously isn’t a cappella, the opportunity is close enough that it is going on my archival list of “things that have fallen into my lap precisely when I needed and asked the Universe for them”.

Sunday night I returned to NYC; Monday night I sat in on a rehearsal, and I was thoroughly delighted. The rest is history. I will (tentatively) be making my debut with the band on Thursday, July 18, at Tobacco Road in midtown Manhattan.

Talk about bliss: While the BJs’ list of musical influences includes Bruce Springsteen, The Animals, Phish, the Indigo Girls, Cat Stevens, Etta James, KT Tunstall, and musical theater, their “non-musical influences” are specified as Joseph Campbell and Carl Jung. Case in point: We’re booked to play the Center for Symbolic StudiesMidSummer Festival—Ancient Mysteries, Modern Psyche. The CSS, located just outside New Paltz, NY, is “a healing and performing arts center exploring the psyche through the window of myth.” When I realized that this was the "Midsummer Festival" on our gig list, I about fell over and died; I had blithely assumed it was a music festival. COOLEST. VENUE. EVER. [Edited to add: Sadly, this appearance was later cancelled; the festival has chosen to feature performances more directly theme-related, so, ancient Greek music and the Rap Odyssey. Can’t argue there. But the BJ’s are nonetheless still considered the “house band”.]

I am incredibly excited and energized to be a part of this project. Join the email list or follow on Facebook!

I’ve also updated my performance page accordingly. Obligatory geek side note: The brand-new accordion tabs under “Past Appearances” were created with some nifty Javascript from Elated.com. The MP3 embed utility is, I’m almost sorry to say, Yahoo’s WebPlayer, but it’s actually quite slick; a single line of script, and it will auto-embed YouTube links as well as local MP3 and video files.

On burnout

Some friends of Tiger Boy’s have a regular games night. I went with him one night several weeks ago, and what we played when I got there was Frank’s Zoo.

I’d never heard of it. “It’s fun,” they said. “It’s a trick-taking game.” Crap, I thought. Well, I ought to at least be a good sport and try it.

What I knew from before was that I cannot play trick-taking games. Not just “suck at,” although I do, but literally “cannot play” — because they stress me out enough that it simply is no longer playing.

What was interesting to notice on this particular occasion was that it stressed me out in essentially the same ways that my job had been stressing me out. Strategizing. Prioritizing. Being supposed to keep track of a dozen factors, their relative weights, and — oh yeah — when not to play the thing that looks obvious because it might be better used down the road, if I could think far enough ahead (and understand enough of the relevant factors) to predict what that would be. Or then again, not. Duh.

Add this to the cold I was acutely fighting off, and the general run-down exhausted feeling I’d had for a couple of weeks, and… it really pushed my buttons. It was totally fascinating to observe (in a third-party kind of way) myself approaching the verge of a nervous breakdown. I had to get up from the table for a few minutes to escape to the bathroom and try to collect myself.

I just now took the “Are You Burned Out?” quiz du jour, putting in the answers from the past several weeks, and I got 68%. “You are very burned out. You need a huge break from your responsibilities, starting as soon as possible. And you need this time to reevaluate what you really want out of your life. Because you’re working hard and going no where… and that would burn anyone out!”

Luckily, I figured that out in the interim — and have taken the appropriate steps.

Yesterday was my first official day of full-time self-employment. Today, I had a massage in the morning (yay!) and a really energizing screening interview with PSG in the afternoon.

Tonight, there’s another games night.
I think I’m ready. :-D