Some weeks ago, I got served a Facebook ad for Noteworthy Scents. The premise is that you can take their “3-minute quiz” and “Our AI will personalize your perfume kit”. So for $25 you get tiny sample vials of their top 4 fragrance picks hand- (er, machine-) selected for you, plus a $25 voucher toward any full-size purchase.

Now, I am pretty clear on what I like in fragrance. Most of my adult life I’ve had a strong leaning toward “masculine” scents – cologne, deodorant, body wash. Anything green, woody, mineral, aromatic; fig, sandalwood, leather, tobacco, salt, moss. My longtime favorite is Banana Republic’s Cordovan, and the body wash I buy for myself on repeat is the Goodfellow & Co Sea Salt & Moss at Target. Nevertheless, I succumbed to the impulse to find out if maybe something out there is even more perfect and resonant for me. (This writeup is not sponsored in any way, I’m just interested in writing about it.)